Text by Sohrab Saadat Ladjevardi

Here are 6 Japanese TV commercials that would probably never be made in America. I love how Japanese produce their TV commercials which are very unique, serious but funny/hilarious at the same time, surreal, sophisticated, naive, ironic and sometimes “Zen like”. I also like the out of context use of sound and music contradicting each other. Peter Sellers or Monty Python would enjoy watching them!

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But…unfortunately these commercials can’t be applied or referred to daily life in Japan. In fact life in Japan isn’t as exciting as people here believe. It is unsophisticated and impersonal. In some degrees very boring.  Tokyo for example – which is Japan’s metropolis, the country’s brain and the center of culture and commerce – lost its life power since the start of the recession at the end of the 1980s. Since then no big changes have happened. In fact the recession forced the Japanese to get aware that something was wrong with them. Instead of getting in charge of their own lives they tried to keep their lifestyles of before. Nobody wanted to take any responsibilities. Most people ignored their own deep feelings and anger. By the way did you know that Japan has the highest suicide rate in the world? Doesn’t this say alot about this country?

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